AI Insights · Timothy · October 2021
Top 5 Consumer Finance Apps in Kenya Q3 2021 Performance
Explore the performance of the top 5 consumer finance apps in Kenya during Q3 2021, including trends in downloads and active users.
During the third quarter of 2021, the top consumer finance applications in Kenya showed varied performance metrics across downloads and active users. Here's a look at the key trends for each app:
Eazzy Banking Weekly downloads for Eazzy Banking demonstrated a fluctuating trend, starting at approximately 13.6K in late June and peaking at around 21.5K by the end of September. Active users showed a steady increase, climbing from 256K at the beginning of the quarter to nearly 309K by the end.
Timiza Timiza, launched in August 2021, saw significant initial download volumes. Weekly downloads began at 83.6K in late August but settled to about 25K by the end of September. Active users followed a similar pattern, starting at 80K and rising to approximately 94.3K by quarter's end.
KCB KCB experienced consistent weekly downloads, ranging from around 9.6K to 16.7K. Active users remained stable, starting at 211K in late June and reaching approximately 243K by the end of September.
Equity Mobile Equity Mobile saw gradual growth in weekly downloads, beginning at 3.2K in late June and peaking at nearly 9.8K by the end of the quarter. Active users also showed a positive trend, increasing from 2.2K to around 42.6K over the same period.
PesaPap, Family Bank Weekly downloads for PesaPap, Family Bank were relatively stable, hovering around 2.5K to 3.4K. Active users remained steady as well, ranging from 32.1K to 37.9K throughout the quarter.
For more detailed insights and data on these apps, visit Sensor Tower.
